MDL Marinas Launches Otium
An exciting new points-based loyalty scheme
Following nearly a year of development MDL Marinas are launching a new points-based loyalty scheme, Otium, to give customers’ a more personalised experience when accessing services provided by the Group.
Customers using Otium will be able to collect points at differing values when they purchase products like fuel, yard services, berthing and parking and subsequently redeem those points against additional services, or against their berthing contracts. It is hoped in the future customers will be also be able to collect and redeem points with many of MDL’s on site tenants and on their services.
“Following only limited product development in recent years we felt it was time for something new that gives our customers and tenants more choice and control over how the redeem their annual berthing benefits whilst also allowing non MDL berth holders to accrue points at a lower rate to spend with us when they visit and use our services throughout the year ” Says Tim Mayer Sales and Marketing Director at MDL”.
“It remains the case that being a loyal annual berth holder with MDL is the best way to enjoy our services and keep boating costs down says Mayer and now with Otium our loyal berth holders can enjoy the chance to choose where best to apply their points (discounts and savings) to give them maximum personalised value from their berthing agreement. If you don’t want a lifting discount this year, why not use your points to discount fuel is one example says Tim.
Otium, Latin for leisure time, will officially come online on 15th September after being developed over several months. It’ll be available for all MDL berth holders as well as visitors to the leading marina company’s sites.
New berth holders will move straight to the berthing with Otium scheme while existing customers can chose to remain on their current Freedom Berthing agreement with the same generous discounts and services or at renewal switch to Otium if they wish. More information is available via this link.
Simply Berthing, Dry Stack and Swing mooring customers can also join Otium, T&Cs apply.
It’s envisioned that more and more of MDL’s tenants will join Otium, offering point collection and the ability to use points against services, as autumn progresses. MDL’s yard services, fuel and berthing packages are all currently linked in.
“This is an exciting transition for our berth holders, We spend a lot of time talking to our customers and the theme of controlling benefits has risen higher on their agendas. It makes sense. Everyone knows that there are a lot of benefits to being a berth holder with MDL – over and above our stunning marinas and excellent teams – but some of our customers realised that they weren’t able to make the most of all the opportunities MDL offered them. This way, with Otium, they can collect points and redeem them in whichever manner best suits their boating lifestyle. Whether that’s against fuel, yard services, storage ashore or overnight stays. It’s very straightforward and I expect most people are already using point based schemes in their lives already, says Tim.
Michael Glanville MDL’s Managing Director said “The launch of our Loyalty scheme marks another step forward in the development of our products and services, targeted at giving our customers the best possible experience and the most flexibility that we can, Otium focuses on changing the way boaters think about the value of being a berth holder or casual customer with us. Michael goes on to say that this launch marks just one of several new markets and products being launched at marinas across the network in the coming months, its never been a better time to join MDL”.
Find out more about Otium at https://www.mdlmarinas.co.uk/otium.