The 35th America's Cup Presented by Louis Vuitton

The America’s Cup is the oldest international trophy in world sport, pre-dating the modern Olympics, the Ryder Cup and the World Cup – and Britain has never won it. The first race was organised by the Royal Yacht Squadron in 1851, a single race around the Isle of Wight, open to yachts of all nations.

The black schooner America won this nascent contest of maritime supremacy, outclassing the rest of the field to be first at the finish line off Cowes. To honour that victory, it was renamed the America’s Cup and became a challenge trophy, open to sailing clubs of all nations.

American teams successfully defended the Cup against all challenges for 132 years – the longest winning streak in sport – until an Australian team won in 1983. Since then the Cup has become a truly global phenomena, with challenges from all five continents, and held in locations spread around the world.

In 2017 Bermuda will host the 35th America’s Cup. The eyes of the world will turn to the iconic Great Sound where the best sailors on the fastest boats will battle for the oldest trophy in international sport. Racing starts with the Louis Vuitton America’s Cup Qualifiers on 26th May, 2017 and the top Challenger will meet Defending Champions ORACLE TEAM USA in the 35th America’s Cup Match presented by Louis Vuitton beginning on 17th June, 2017.

For over three centuries, the mystique that is Bermuda has been slowly evolving, with each generation adding its own tales to the story. Now there’s an exciting new chapter being written as Bermuda becomes Home of the 2017 America’s Cup.

Land Rover BAR ran out overall winners of the World Series and we're fully behind their bid to #BringTheCupHome.